Freelance B2B Copywriter and Content Creator​
I help clients create SEO-optimized content that engages and converts.
Outcomes have included:
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62-fold increase in lead volume coupled with an 18% increase in lead conversion.
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​Successful retention of millions in at-risk revenues.
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40% growth in new-logo acquisitions.
Content creation projects have included:
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Blogs
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Websites
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Case studies
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Product sheets
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Messaging decks
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White papers, and more.
I have also generated messaging frameworks and sales enablement tools that help differentiate solutions in highly competitive markets.
Audiences have included:
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Hospitals, post-acute care, senior living providers
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Law firms & corporate legal departments
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Health insurance payors
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IT professional services providers
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Human Resources
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Solution categories include:
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SaaS
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Medical devices
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Technology services
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Data analytics
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Virtual healthcare​​
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Janice Oldmeadow
A few examples of my work
Translating complex information into buyer value
A Chief Revenue Officer in the legal tech space needed messaging and collateral to help sellers promote a complex data science solution. Within a week of launching the new collateral, the CRO was pleased to hear from sellers about their success with the piece.
Persuading buyers with a customizable ROI report
A persuasive ROI-focused campaign was created for C-suite targets of a healthcare SaaS company. The campaign included an ROI report that could be customized to an organization's estimated savings from using the solution. Promotional emails were populated with each client’s specific ROI to motivate buyers to learn more. Campaign outcomes included re-engagement of three multi-million-dollar at-risk clients.
Elevating C-suite messaging
This piece accompanied a new product launch and was designed to guide sellers in delivering the company's value story to health system leaders. After the launch, Sales leaders reported great improvement in sellers' effectiveness in communicating the product's value. The effort was recognized by the VP of Sales as the most impactful sales and marketing collaboration of the year.
